25/04/2025|5 Minutes|By Frida Rudbo

Introducing IDÉHouse of Brands

The Nordic's largest supplier of product media!

IDÉ House of Brands is the largest supplier of product media in Norway and the Nordic region. In addition to providing product media, they offer a range of services designed to simplify the purchasing process. These services include idea and concept development, product design, building online stores, and solving logistics challenges.

Employee headcount

160

Industry

Advertising Services

Office Locations

Norway, Sweden, Denmark, Finland and Iceland

Headquarter

Norway

The journey and results

With Nina Lauritzen, Board Member and Managing Director at IDÉ

Mission

We contacted CEMAsys during the ISO 14001 revision in 2021, and we were encouraged to familiarize ourselves with the concept of a climate account before the next revision.

Solution

In 2021, we began implementing the "Supply Chain Control" and "Carbon Footprint" applications. Due to the impact of Covid-19, we used a combination of 2021 and 2022 as our base years for climate accounting. Based on the climate account for 2022, we purchased our first carbon credits from the Thor Heyerdahl Climate Park.

Result

IDÉ successfully collected, digitized, and reported all environmental data in a more efficient manner. Through collaboration with CEMAsys, IDÉ House of Brands has strengthened its network and partnerships with other players in sustainability. This collaboration has contributed to a more holistic approach to our sustainability efforts, saving both time and resources.

About IDÉ House of Brands

Sustainability at IDÉ

Sustainability is a key aspect of IDÉ’s business practices, and the company recognizes its responsibility and the potential to impact the supply chain positively. Responsible purchasing practices are key to IDÉ

Since 2011, they have reported to Ethical Trade Norway (EHN). They utilize the Supply Chain Control system to gather the necessary information for their EHN reports. Additionally, since 2018, they have also been reporting to EcoVadis, using data and documentation related to their Carbon Footprint.

Projects IDÉ is extra proud of

As the first total supplier of product media to be bluesign® certified, they are proud to say that their production processes and working methods have been carefully reviewed by a certified third party, Bluesign Technologies AG. Back in 2010, IDÉ established iwearAfter 2024, all garments in this collection will be bluesign® approved. Materials are from bluesign system partners and production has taken place in a bluesign-approved factory.

The Journey and Results with CEMAsys

By using CEMAsys’ applications, IDÉ House of Brands has been able to collect data on its environmental impact. The digitization of reporting data has made it easier and more efficient to handle sustainability-related information, which saves time and resources. Their insight and advice have helped IDÉ House of Brands navigate complex sustainability challenges and improve internal processes.

With the help of CEMAsys’ skilled consultants, they carried out a CSRD preliminary project, including a comprehensive dual materiality analysis.

How is CEMAsys as a partner in IDÉ sustainability journey?

We are very satisfied with Cemasys as a partner. Their consultants are not only professionally skilled but also very sociable and easy to work with. Their competence and friendly approach have made the collaboration both productive and enjoyable.

CEMAsys has acted as an important sparring partner, and their insight and advice have helped IDÉ House of Brands navigate complex sustainability challenges and improve internal processes.

Through the collaboration with CEMAsys, IDÉ House of Brands has also strengthened its network and collaboration with other actors within sustainability, which has contributed to a more holistic approach to our sustainability work.

Thanks to CEMAsys’ applications for carbon footprint assessment and supply chain management, IDÉ House of Brands has effectively gathered data on its environmental impact. The expertise and professional approach of CEMAsys have proven invaluable to our organization, establishing them as a reliable and competent partner. We look forward to continuing our collaboration. “

– Nina Lauritzen – eier, styremedlem og Managing Director i IDÉ House of Brands

No need of external partners when you use CEMAsys

Just like IDÉ, you can benefit from CEMAsys’ end-to-end sustainability services – from calculating emissions and climate credits to building a strategy that lasts.

Start your CEMAjourney

18

Years Experience

90%

Customer Retention

40000+

Users